Media and Communication
How to become a copywriter
Overview
What is copywriting?
Copywriting is the activity or occupation of writing the text of advertisements or publicity material. It is the art of writing text to promote or sell a product, a business an idea, etc.
Some examples of copywriting works are:
- Promotional email you received
- Ads in newspapers, magazines, TV or radio
- Website content
- Social Media posts, etc.
Copywriter:
Copywriters are professionals who create fresh written content for advertising, marketing, and descriptive texts. Copywriters help create billboards, brochures, catalogs, jingle lyrics, magazine and newspaper advertisements, sales letters and other direct mail, scripts for television or radio commercials, taglines, white papers, social media posts, and other marketing communications.
A copywriter must be able to write content that captures the attention of the audience and persuades them to take some action.
Role and Responsibilities of a copywriter:
There are different kinds of copywriting jobs available based on different niches. Some of them are:1. Discussing with the clients to understand the core message and the target audience2. Identifying the platforms where the product should be promoted to make an impact3. Brainstorming with the team and coming up with creative ideas4. Preparing the content for different platforms like social media, TV, newspaper etc.5. Working closely with clients to show all the options created and finalize one6. Make sure that the final idea should be published everywhere properly and as it decided7.Keep an eye on the performance of the campaign
The best thing most people think about this job is that they can be a freelancers and earn good money. But it has its pros and cons; one of the biggest challenges is finding clients.Advertising copywriterDigital copywriterSEO CopywriterTechnical copywriter, etc.You might be interested in - Career as a Social Media Manager
To become a successful freelance copywriter, the aspirants need to gain some experience and do some creative work first. Once they have the experience and some good work to show, they can approach the companies for freelance work.
Eligibility
Though there is no specified degree for this career, a bachelor's degree from any stream would be good to have but many employers prefer the candidates with a degree in English, journalism, communications, or marketing. A degree will make your path a little easier.How to be there?
Get your degree (not required but good to have in today’s competitive world)
Select your niche, like advertising or web designing or PR firms, etc.
Start writing the sample content and build a portfolio for yourself.
Start looking for a job or find clients if you want to work as a freelancer
Skills Required
To become a successful copywriter, one must have the following skills:1. Excellent language and communication skills
2. Creative and imaginative
3. Attention to details
4. Ability to handle the pressure
5. Research and analytical skills
6. Good editing and proofreading skills
7. Good time management and organizational skills
8.Social Media Platform Knowledge
9. Team-work skills
10. Marketing and sales skills
Work Hours
If you are working for others, then your employer will decide your working hours and normally it would be the office working hours. But you work as a freelancer, then you are the boss and you decide your work hours.Salary
An entry-level Copywriter with less than 1-year experience can expect to earn between 2.5 to 3 lakhs.Copywriters with 1-4 years of experience can expect to earn between 3.5 to 4 lakh.
Copywriters with 5-9 years of experience can expect to earn between 6 to 6.5 lakhs. (source: payscale.com)
Your salary would depend on the firm you are working with or if you planning to be a freelancer then it depends on the clients you have.
Career Scope
Job opportunities are available in various industries both public and private sectors. In today’s competitive world, each company wants to be on top, and for this, they used to advertise on different platforms, publish content on social media channels, distribute brochures, etc. and for all these, they need effective content and for this, they required the creative copywriter.The aspirants can find opportunities in:
Advertising agencies
Public Relation Firms
Dot com companies
Copywriting Agencies
Print media
TV /Radio commercials
Publishing Houses
Above all, you can work as a freelancer and be your own boss.
Pros and Cons
Pros:1. Flexibility – can work as a freelancer
2. Become more creative and inquisitive
3. No specific degree required
4. Good earning
Cons:
1. Hard work to establish a successful career
2. Sometimes become stressful
Love to hear, please share your thoughts in the comments
If you like it please share it
Subscribe our weekly newsletter
Leave a Comment
Show success message here