MBA Digital Marketing & E-Commerce

Overview

This is one of the best career options for graduates. The Digital marketing industry is growing by leaps and bounds nowadays. In Digital Marketing one can promote services, brand or product online while sitting on a chair through digital mediums. Nowadays, it is the most sought-after career in which multiple career opportunities are creating every second. It is even shown by the statistics that digital marketing managers are getting 16% higher incentives in comparison to others.

• Understand the various nuances of digital marketing such as SEO, SMM, e-mail marketing, PPC, etc.
  
• Create the right content and campaigns for different target groups
  
• Develop an understanding of the current practices and opportunities in e-shopping, e-distribution and e-collaboration
  
• Explore several issues surrounding e-business such as security, authentication, privacy and intellectual property regulations
  

Eligibility:

Bachelor’s Degree of minimum 3 years duration with 50% marks (45% for reserved category) at the qualifying Examination.
Merit will be determined on the basis of score in CAT/MAT/XAT/CMAT/ATMA/ IIKM-MAT and qualifying examination.

Course Duration:

2 Years

Course Fee:

400,000

Contact:

IIKM Business School