MSc (Retail & Fashion Merchandise)

Overview

The aim of the programme is to fulfill the growing demand of the retail industry for trained retail professionals by nurturing the latent talent. This programme aims to equip the students with the skills, creativity and knowledge and insight to understand retailing as a business management discipline. The participants will develop expertise in Retail Management, Retail Merchandising, Visual Communication and exercise the skills required for retail operations.

Course Content: 
Product Knowledge in Apparels, Retail Management, Consumer Behavior, Visual Merchandising, Retail Merchandising, Retail Communication, Customer Relationship Management, Retail Financials and Accounting, Retail Operation, Marketing, Site Selection, Retail Organisation, Brand Management, Sales Management, Supply Chain Management, Basic Computer Knowledge, Retail Software Knowledge, Personality Development, Communication etc.

Career options: 
After completion of programme students can join the fashion or retail industry as Management Trainees, Retail Merchandiser, Category Manager, Buyer, Department Manager, Retail Manager, Floor Manager District Manager, Fashion consultant, etc. with national & international brands like Reliance, Shoppers Stop, Lifestyle, Pantaloon, Big Bazar, Bata, Chanel, Burberry, Armani, Versace, Tommy Hilfiger, Puma etc.


Eligibility:

Graduation in any discipline (Candidates appearing in final year may also apply.)

Course Duration:

2 Years

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