Career as a Marketing Manager

Updated On: 11-Feb-2023

In today's competition time, marketing is required for everything to let people know about it. Whether any company launches a new product or service, organizes any event, etc. everything needs marketing today.

The marketing manager is the person responsible to prepare marketing strategies, budgeting, and analyzing the result of the campaign.

Job and responsibilities of a Marketing Manager:

The job of a marketing manager depends on the organization and the sector you work in. But the common job and responsibilities include:

Managing all the marketing activities of the marketing department
Researching and analyzing latest marketing trend
Researching about the product / service demand
Prepare plans and marketing strategies to increase the product / service demand
Identifying the target audience and the way to reach them
Preparing strategies
Overseeing the marketing budget
Making sure the campaign run to deadline and under budget
Monitor and report on effectiveness of campaign
Preparing strategies for all kinds of marketing medium like newspaper, TV, social media etc.

Also Read: How to become a Event Manager

Skills for a Marketing Manager:

Strong communication skills
Analyzing skills
Creative approach
Organizing and planning skills
Ability to handle the pressure and meet deadlines
Management and leadership skills
Good business sense and budgeting skills

Bachelor's Degree in Marketing or business administration like (BBA) can lead your way, but many employers prefer Master's Degree in Marketing or business administration.Professional Diploma or bachelor's degree in marketing can lead you to this career, but you need 4 - 5 years of experience as a marketing executive before stepping into management. For management-level jobs, the employer first sees the experience and knowledge in related filed then education.If you have creative ideas and love to meet new people then definitely you can go for this career.Normally this is a 9 to 5 regular hour job, but it can be irregular like at the time of launching a new campaign, attending trade fairs or exhibitions, or networking events.With good experience and knowledge, one can earn an average salary of 8 - 12 lac per annum. But it's depending on the industry you work in and the experience you have.Today everything needs marketing. Companies either small or big, need strong marketing strategies to reach their potential customers. Whether you launch a website, organizing any event everything needs marketing. So scope in this field for the right candidate is very high.Pros

1. High income

2. Many degree programs available

3. Not industry dependent

Cons

1. High competition

2. Normally long work hours and sometimes work on weekends too

3. Pressure to meet deadline